As reported by FiercePharma (here), Pfizer’s new TV commercial for Viagra, which encourages patients to text a keyword from their mobile phones to receive special discounts, appears to be "a first" for pharma Marketing.
I decided to have some fun with a few stills from the ad:
I decided to have some fun with a few stills from the ad:
Pfizer's New Viagra TV Ad Has a Unique Mobile "Call to Action"
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January 19, 2017
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