Results for Ad Spend

Making Sense of DTC Ad Spending

April 05, 2017
About this time every year, I get data from Kantar Media and Nielsen regarding how much money the U.S. pharmaceutical industry spends on dir...
Making Sense of DTC Ad Spending Making Sense of DTC Ad Spending Reviewed by admin on April 05, 2017 Rating: 5
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions Reviewed by admin on June 06, 2016 Rating: 5
Pharma Digital Ad Spend Numbers are Elusive & Confusing Pharma Digital Ad Spend Numbers are Elusive & Confusing Reviewed by admin on May 23, 2016 Rating: 5
Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High Reviewed by admin on March 03, 2016 Rating: 5
Is Direct-to-Consumer TV Advertising a Losing Proposition? Is Direct-to-Consumer TV Advertising a Losing Proposition? Reviewed by admin on January 27, 2016 Rating: 5
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