Results for DTC Advertising
PhRMA May Be Shooting Itself in the Foot by Criticizing FDA DTC Studies PhRMA May Be Shooting Itself in the Foot by Criticizing FDA DTC Studies Reviewed by admin on August 17, 2017 Rating: 5
Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its DTC Advertising Principles & Code on Interactions with Healthcare Professionals. Why Not? Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its DTC Advertising Principles & Code on Interactions with Healthcare Professionals. Why Not? Reviewed by admin on June 12, 2017 Rating: 5

Making Sense of DTC Ad Spending

April 05, 2017
About this time every year, I get data from Kantar Media and Nielsen regarding how much money the U.S. pharmaceutical industry spends on dir...
Making Sense of DTC Ad Spending Making Sense of DTC Ad Spending Reviewed by admin on April 05, 2017 Rating: 5
DTC Advertising in the Era of High Drug Prices DTC Advertising in the Era of High Drug Prices Reviewed by admin on March 13, 2017 Rating: 5

How to Make WebMD Great Again!

March 03, 2017
World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice for Web MD, which may be looking for a buye...
How to Make WebMD Great Again! How to Make WebMD Great Again! Reviewed by admin on March 03, 2017 Rating: 5
Bob Ehrlich of DTC Perspectives Should Do Better Research & Fact Checking Before He Calls Out Media for "Misreporting" on DTC Off-Label Promotion Bob Ehrlich of DTC Perspectives Should Do Better Research & Fact Checking Before He Calls Out Media for "Misreporting" on DTC Off-Label Promotion Reviewed by admin on February 17, 2017 Rating: 5
Pharma is Spending More on DTC Advertising But Its Effectiveness is Decreasing, Says New Survey Pharma is Spending More on DTC Advertising But Its Effectiveness is Decreasing, Says New Survey Reviewed by admin on February 13, 2017 Rating: 5
DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians Reviewed by admin on January 26, 2017 Rating: 5
Fact Checking Puzzling Criticisms of a "Puzzling" DTC Study Proposed by FDA Fact Checking Puzzling Criticisms of a "Puzzling" DTC Study Proposed by FDA Reviewed by admin on January 15, 2017 Rating: 5
Pharmaguy's Top Five 2017 New Year's Resolutions for the Pharma Industry Pharmaguy's Top Five 2017 New Year's Resolutions for the Pharma Industry Reviewed by admin on December 29, 2016 Rating: 5
FDA Cites TV Ads for "Compelling" "Attention-Grabbing" Distractions That Undermine Communication of Risks FDA Cites TV Ads for "Compelling" "Attention-Grabbing" Distractions That Undermine Communication of Risks Reviewed by admin on December 15, 2016 Rating: 5
Can This Work for Pharma? The Continual Quest of Creative Advertisers Can This Work for Pharma? The Continual Quest of Creative Advertisers Reviewed by admin on December 02, 2016 Rating: 5
FDA Will Apply the "Uncanny Valley" Hypothesis to Test the "Eeriness" of Animated Characters in Drug Ads FDA Will Apply the "Uncanny Valley" Hypothesis to Test the "Eeriness" of Animated Characters in Drug Ads Reviewed by admin on October 28, 2016 Rating: 5
Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as Claimed? Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as Claimed? Reviewed by admin on September 30, 2016 Rating: 5
Do Drug Ads Need to Scare Consumers to Motivate Them? Do Drug Ads Need to Scare Consumers to Motivate Them? Reviewed by admin on September 16, 2016 Rating: 5
FDA May Have No Choice But to Allow Direct-to-Consumer Off-Label Drug Promotion FDA May Have No Choice But to Allow Direct-to-Consumer Off-Label Drug Promotion Reviewed by admin on September 03, 2016 Rating: 5
Do Desperate Consumers Believe Cancer Drug DTC Ads? Do Desperate Consumers Believe Cancer Drug DTC Ads? Reviewed by admin on August 12, 2016 Rating: 5
Medication Adherence Won't Get Better Unless Pharma Marketers Accept Some Blame Medication Adherence Won't Get Better Unless Pharma Marketers Accept Some Blame Reviewed by admin on June 23, 2016 Rating: 5
Digital, Not DTC Advertising, Is the Real Reason Why Patients are "Wasting the Time" of Healthcare Professionals Digital, Not DTC Advertising, Is the Real Reason Why Patients are "Wasting the Time" of Healthcare Professionals Reviewed by admin on June 22, 2016 Rating: 5
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions Reviewed by admin on June 06, 2016 Rating: 5
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