With apologies to Health Care Social Media Blog.
Philippe Kirby (@PhilippeKirby), Pharma Customer Engagement Ecosystem designer & developer @ Merck & MSD, asked "Is this a joke?" I respect Philippe's opinion and have interviewed him about the "near future" of digital pharma back in 2013 (listen here), so I should respond to his question & hopefully stimulate some further discussion.
My quick answer to Philippe's question is "yes and no." Click "Read more" to see what I mean by that.
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Flowchart: How Pharma Can Handle Every Type of Comment on Social Media
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December 13, 2016
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