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Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail!

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Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned.

A newly released (2016) Annual Healthcare Professional Communication Report (see insert below) by HealthLink Dimensions surveyed over 700 physicians and PAs (HCPs) found that only 11% of respondents preferred to be contacted by pharma through in-person visits from company reps. That's the same percentage who prefer snail (direct) mail.

Meanwhile, 68% prefer to be contacted through email, which confirms what other surveys have found (e.g., Medical Marketing Service's 2016 Physician Pharmaceutical Survey; read "Physicians Want #Pharma Info, But Mostly Via Email That Can Be Ignored Better Than Reps!").

Click on "Read More" below for more results from the HealthLink survey and how they compare with other research about physician communication preferences.


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Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail! Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail! Reviewed by admin on May 26, 2016 Rating: 5

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