How Effective is TV vs Online DTC Advertising? FDA Wants to Know.

FDA is proposing a"National Direct-to-Consumer Advertising Survey" of 1765 and soliciting comments on its plan in the Federal Register [Docket No. FDA-2016-N-0544].

Recall that the FDA is currently doing or planning at least two other studies of Direct-to-Consumer (DTC) advertising:

1. "Spousal Influence on Consumer Understanding of and Response to Direct-To-Consumer Prescription Drug Advertisements"; FDA-2014-N-1819). For more on that, read "Does Your Spouse Influence Your DTC Viewing Experience?") and 


2. "Experimental Study of Direct-to-Consumer Promotion Directed at Adolescents" (FR # FDA-2013-N-1151). For more on that, read this Pharma Marketing News article.

FDA surveyed patients about their experiences with and attitudes toward DTC advertising in 2002 (here). Why is FDA proposing the new study now?

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